I recently participated in Mobile Web Africa 2014, sitting on a panel about Mobile content, users and consumption. Below are the four key points that I think are important when thinking about content and mobile today.
Content is back
- It used to be important, then it became cheap, throw-away. People created sites and services with bad content, flooded the mobile web. In education there are SO many apps, so many mobile learning services and products. Are they all good? No.
- People are coming back to the notion of quality content. It stands out. It is appreciated. Whether this is financial or not is another story.
- Quality content is a differentiator…